Recommendation engines, personalized banner ads, adaptative news readers… Did you recently buy a brand new guitar? A new car? Did you notice that all of a sudden your guitar and your car were everywhere on the web? Did you know you could have saved USD 10 if you had chosen another retailer? Did you read something about windsurfing in the Canary Islands? All the web seems now to be focused on this topic. Even newspapers are now sending us articles about things we’re already aware of…
So much automated tools now analyze our online behavior that the Web seems to be more and more limited, narrow, almost a virtual jail cell! Read the rest of this entry »